Selfridges London

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Selfridges on Oxford Street is the second largest shop in the UK and is considered to be one of the best department stores in the world

Entrance to Selfridges Flagship Store on Oxford Street cc licensed photo by Loz Flowers

Selfridges flagship store opened in 1909 in the heart of London's Oxford Street shopping district. It is only a three minute walk from Bond Street Tube Station.

Founded by Gordon Selfridge, success came from making shopping fun by displaying merchandise in a way that customers could easily see and examine it. He also put the high profit perfume displays front and centre at store entrance. These methods have since been adopted by department stores throughout the world. Another big first for this store was the first introduction of television to the public in 1925.

Selfridges has always been famous for its bold window displays which are a tourist attraction in and of themselves.

Selfridges departments include, womenswear, menswear, accessories, beauty, home & leisure, kids, food & wine and giftware.

As with the other top London department stores there are plenty of in store food and drink options ranging from quick snacks and deserts to French Bistros.

For more information on Selfridges flagship store in London please see their official site link below.

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Facts For Your Visit

Fee: No

Selfridges London Hours:
Opening hours may differ on holidays

Monday: 10:00 AM – 10:00 PM
Tuesday: 10:00 AM – 10:00 PM
Wednesday: 10:00 AM – 10:00 PM
Thursday: 10:00 AM – 10:00 PM
Friday: 10:00 AM – 10:00 PM
Saturday: 10:00 AM – 9:00 PM
Sunday: 11:30 AM – 6:00 PM

Address: 400 Oxford St, London W1A 1AB, UK

Phone: 020 7160 6222

Official Website: Selfridges London

Selfridges London Reviews

Rated 4.5 out of 5 Star Rating

5 Star Rating They do not disappoint from the moment you walk in. You feel like a kid in a candy store. We specifically came to look at handbags. It was nice to touch and feel the quality of the various brands. You could find yourself browsing girls hours and not notice the time. All the staff were helpful and pleasant they gave you time to look around without bothering you. The perfumes were at another level, and we left with free samples. I would definitely recommend it, and I look forward to going back and buying the bag I really want.
Carole Frank - 3 weeks ago

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5 Star Rating A place which us heaven on earth for shoppers like me. Its so present to see everything there. The best is to check out their chocolate creativity and tasting some of the most delicious dessert and beautiful looking sweets.
kiran zehra - a month ago

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2 Star Rating Great versatile shopping place, with all things luxury. I hate the feeling how I am overlooked by staff because seemingly I am not the “target customer “. I get no perfume samples or any other goodies like others?? It’s fantastic building and you will find so many things you don’t actually need but really want. Harrods treats customers so much more professionally and sadly won’t return to this shopping experience
Nusynasy S - 2 months ago

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4 Star Rating Selfridges is a mall spanning various floors with different brands selling various goods. These range from designer clothes, perfumes, bags, electronic equipment, watches and glasses among others. The quality of their product is guaranteed and well priced. The staff in the various boutiques I visited were friendly and helpful despite the crowd. A good place to shop in london
Don Joki - 4 months ago

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5 Star Rating All the posh brands of clothing, personal care and jewelry are represented here. The coffee/tea room serves delicious treats, but sometimes there is a wait.
Monica Hayden - in the last week

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