Selfridges on Oxford Street is the second largest shop in the UK
Selfridges flagship store opened in 1909 in the heart of London's Oxford Street shopping district. It is only a three minute walk from Bond Street Tube Station.
Founded by Gordon Selfridge, success came from making shopping fun by displaying merchandise in a way that customers could easily see and examine it. He also put the high profit perfume displays front and centre at store entrance. These methods have since been adopted by department stores throughout the world. Another big first for this store was the first introduction of television to the public in 1925.
Selfridges has always been famous for it's bold window displays which are a tourist attraction in and of themselves.
Selfridges departments include, womenswear, menswear, accessories, beauty, home & leisure, kids, food & wine and giftware.
As with the other top London department stores there are plenty of in store food and drink options ranging from quick snacks and deserts to French Bistros.
Selfridges is open daily from 9:30am to 8pm (9pm on Thursday) except 11:30 - 6pm on Sundays.
For more information about the Selfridges visit their official website: Selfridges